The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice
Rothman A, Bartels R, Wlaschin J, Salovey P. The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice. Journal Of Communication 2006, 56: s202-s220. DOI: 10.1111/j.1460-2466.2006.00290.x.Peer-Reviewed Original Research