2006
The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice
Rothman A, Bartels R, Wlaschin J, Salovey P. The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice. Journal Of Communication 2006, 56: s202-s220. DOI: 10.1111/j.1460-2466.2006.00290.x.Peer-Reviewed Original Research
2003
Communicating About Health: Message Framing, Persuasion and Health Behavior
Salovey P, Wegener D. Communicating About Health: Message Framing, Persuasion and Health Behavior. 2003, 54-81. DOI: 10.1002/9780470753552.ch3.Peer-Reviewed Original Research
2002
Applying Persuasion Strategies to Alter HIV-Relevant Thoughts and Behavior
Devos-Comby L, Salovey P. Applying Persuasion Strategies to Alter HIV-Relevant Thoughts and Behavior. Review Of General Psychology 2002, 6: 287-304. DOI: 10.1037/1089-2680.6.3.287.Peer-Reviewed Original Research
1999
The Systematic Influence of Gain-and Loss-Framed Messages on Interest in and Use of Different Types of Health Behavior
Rothman A, Martino S, Bedell B, Detweiler J, Salovey P. The Systematic Influence of Gain-and Loss-Framed Messages on Interest in and Use of Different Types of Health Behavior. Personality And Social Psychology Bulletin 1999, 25: 1355-1369. DOI: 10.1177/0146167299259003.Peer-Reviewed Original Research
1997
Shaping Perceptions to Motivate Healthy Behavior: The Role of Message Framing
Rothman A, Salovey P. Shaping Perceptions to Motivate Healthy Behavior: The Role of Message Framing. Psychological Bulletin 1997, 121: 3-19. PMID: 9000890, DOI: 10.1037/0033-2909.121.1.3.Peer-Reviewed Original ResearchConceptsMotivate healthy behaviorDecision makingAffective processesMotivate behaviorLoss-framed appealsHealth-related decisionsMessage framingHealth decision makingHealthy behaviorsEmpirical findingsHealth behaviorsParticular behaviorHealth messagesHealth issuesRelative effectivenessMakingPeopleBehaviorPerceptionJudgmentsFraming